Changing Environment

Challenges in the industry of presenting creative music (media, artist representation) 

Due to the changing digital environment over the last decade, the whole industry surrounding the arts has changed. In order to survive and thrive, artists, managers, agents, journalists, publicists, and just about anyone involved in the arts has had to reinvent themselves and their work. Streaming has opened new doors, making it easier to connect with new audiences. The current digital environment has also compromised the existing revenue stream for artists.

In this panel discussion, these industry professionals and artists discused creative music and its changing environment with respect to promotion (videos and social media), creating art, communicating the art to the public, building an audience, is there a new model?


Danielle Oosterop – Amsterdam, Netherlands

Working in the music scene since 2001. Oosterop started as a manager for Dutch piano player Michiel Braam. For the last ten years she has been a booking agent/manager for Mats Gustafsson, Paal Nilssen-Love, Atomic, Martin Küchen, Nate Wooley and others. Danielle is based in Amsterdam and organizes tours mainly in Europe, but spanning to the US, Canada and South America.

Ernesto Cervini – Toronto, ON

Drummer Ernesto Cervini is a consummate bandleader and in-demand sideman. Cervini graduated from Canada’s Royal Conservatory of Music with a degree in classical piano and clarinet before focusing his energies behind the drum kit. Cervini laid claim to a diverse musicianship and began his work as a publicist with Orange Grove Publicity in 2014 and has quickly become one of the most in demand jazz publicists in Canada.

Peter Hum – Ottawa, ON

Born and raised in Ottawa, Canada, Peter has been a mainstay of the city's jazz community for almost three decades. Pianist, music writer and critic for Postmedia, Peter has released three albums of original modern mainstream jazz. His latest recording, Ordinary Heroes, a collection of 10 compositions that respond to today's social and political tumult, was released online in the fall of 2019 thanks to grants from the Ontario Arts Council and City of Ottawa.

Peter Robb – Ottawa, ON

Peter Robb began his connection with the arts community in Ottawa in the mid-1980s when he was the administrator and public relations director of the Great Canadian Theatre Company. After a long career in journalism with the Ottawa Citizen where he served in a number of different posts he returned to the arts when he became the Citizen's arts editor. Today he is the editor of, digital arts journalism project in Ottawa.

Moderator: James Hale – Ottawa, ON

James Hale has been a contributor to DownBeat magazine for more than 20 years. He also writes a monthly column for, and is one of the co-authors of the Jazz & Blues Encyclopedia. He has participated in and moderated panel discussions about jazz at jazz festivals in North America and Europe.